Deliver a seamless, unified shopping experience by connecting digital, in-store, and back office operations on an omnichannel commerce platform. Offer consistent, frictionless engagement across online and offline channels. Let customers decide when, how, and where they want to purchase—on any device.

Provide choice and convenience with connected ordering and fulfillment tools. Let customers buy online and pick up in-store or receive home delivery. Create and manage sales promotions across all channels, organized by store, catalog, or customer affiliation with accurate, real-time omnichannel sales and cost data.

Personalize customer experiences across retail channels, helping exceed customer expectations through tailored product selection. Expand customer choice through endless aisles, offering access to your full product catalog whether in store or online, regardless of stock levels or location.

Get a 360-degree view of your customer by adding Dynamics 365 Customer Insights. Connect physical and digital storefronts into a single view of transactions, observational data, and behavioral data.

Empower your employees to foster lasting relationships through AI-driven recommendations, insights, and loyalty programs. Streamline management across channels via a connected marketing and commerce platform—providing a single view of content, assets, promotions, inventory, and pricing.